What I'm good at isn't operating the camera.
It's deciding what deserves to be in front of it.

I started out taking photographs and I still take them.

Everything else comes from there: understand why a single frame works and you understand why a whole campaign works.

I run projects end to end — concept, plan, shoot, edit, color and delivery.

Not out of a need for control: a project rarely breaks on the shoot, it breaks at the seam between one stage and the next.

I mostly work with businesses that are already good at what they do and don't look it from the outside.

That isn't fixed by posting more; it's fixed by saying who you are before you open your mouth.

And yes, I use artificial intelligence daily: in the edit, in the admin, in the boring parts.

Not to do the same old thing faster, but to get sooner to what actually matters.