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Nine yearsCreative directionPhoto and video

What I'm good at isn't operating the camera.
It's deciding what deserves to be in front of it.

I direct photography and video for companies and personal brands that need to be taken seriously.

Madrid

How I see it

I started out taking photographs and I still take them.

Everything else comes from there: understand why a single frame works and you understand why a whole campaign works.

I run projects end to end — concept, plan, shoot, edit, color and delivery.

Not out of a need for control: a project rarely breaks on the shoot, it breaks at the seam between one stage and the next.

I mostly work with businesses that are already good at what they do and don't look it from the outside.

That isn't fixed by posting more; it's fixed by saying who you are before you open your mouth.

And yes, I use artificial intelligence daily: in the edit, in the admin, in the boring parts.

Not to do the same old thing faster, but to get sooner to what actually matters.

How I work

01

Concept

Before the camera comes out: what do I want the viewer thinking when it ends. Both things come out of that idea, the photo and the video. Without it, the rest is decoration.

02

Production

Plan, crew and budget. A single day that covers the whole campaign: stills and motion on the same day, without duplicating crews or invoices.

03

Shoot

I direct with one eye on the monitor and one on the person in front of me. I shoot stills and film without switching criteria: half the job is making them comfortable; the other half shows on their face.

04

Post-production

Selects and retouching, edit, color in DaVinci and delivery in every format you'll actually use. This is where a competent piece becomes a good one.

Behind the camera

If you've read this far, it's because you've got something in mind.
Tell me about it.

Tell me about it

Frequently asked questions

What does post-production include?

Selecting and retouching the stills, editing the video, grading in DaVinci Resolve and delivering in every format you are actually going to use. It is step 04 of the method and it is part of the job, not a separate one.

Why is the colour done in DaVinci Resolve?

Because it takes the material from the camera master to delivery without leaving one place: colour management, conforming the edit, primary and secondary correction and final look. A project almost never breaks on the shoot; it breaks at the seam between one stage and the next, and this is where the seams pile up.

Do you need to hire an editor and a colourist separately?

No. Concept, production, shoot, edit, colour and delivery are carried by the same direction, so what gets approved on the shoot is what gets delivered.

Which formats do you deliver in?

The ones you are going to use: vertical and horizontal for social, the long cut for the site, and the masters for press or for someone else's edit. They are agreed before the shoot, because they decide the framing.