PROJECT
ROLE
YEAR
I direct and shoot fashion and editorial: brand campaigns, magazine editorials, lookbooks, and the single image that has to carry a whole season.
I work the light before the retouch. Half of these projects were shot on location at a specific hour — the last half hour of sun in the Tabernas desert, the backlight on Gran Vía, the neon of Callao — because in editorial the hour you shoot decides more than any adjustment afterwards.
I come in as director and camera, and hand back the finished piece: no need to line up a photographer, an editor and a colourist to close one job.
Frequently asked questions
At the hour when the light suits that particular place, and that gets decided before anyone is called: the last half hour of sun in the Tabernas desert, the backlight on Gran Vía or the neon of Callao. In editorial, the hour you shoot decides more than any adjustment afterwards.
No. I come in as director and camera and hand back the finished piece, so there is no need to line up three suppliers to close one job.
Yes, and it is the norm here: the same direction handles both in a single day, with one colour criterion. Doubling up crews doubles the cost and multiplies the versions of the same campaign.
