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Journal — Mallorca · Ibiza · Madrid

What I decide before switching a camera on

Every guide, one figure you can check.

0,53degreesA lighter flame is eight times bigger than the sunWhat decides the shadow isn't the light, it's the angle.35–43minGolden hour does not reach 45 minutesAnd it is longer in December than in September.45–55minThere is more usable light in December than in JuneAnd the median session lasts 36: exactly one window.10–13minBlue hour lasts twelve minutesAnd it does not start at sunset, but twenty minutes later.36minThe median shoot is 36 minutesAnd 2 of the 6 measured did not fit the light window.Close-up studio portrait of a model, tightly framed on the face and shoulders2,43timesA 85 mm hay que alejarse 2,43 veces más que a 35 mm para la misma caraDistance grows in the exact same proportion as focal length.Model walking on a city sidewalk with a checked coat slung over her shoulder, full-body photo in vertical frame28%Solo el 28 % del archivo ya viene listo para reel verticalNi siquiera el material de campaña llega a la mitad vertical.Bride and groom dancing their first dance in front of guests, with the band and the lit-up ballroom around them77%77% of the archive's productions are event work, not brand campaignsAnd only 5 of the 22 started from a brand brief.0of 5No corporate video brief template asks for revision roundsOnly one of the 5 asks for a different quality-control field: reference examples.Model crossing a pedestrian crossing on Gran Vía in Madrid wearing a black tailored suit and white blouse, during the fashion editorial session16delivered photosLa sesión mediana entrega 16 fotos, según el EXIF de 6 produccionesThe range runs from 9 to 23: more than double between the low and high end.Lead singer performing in close foreground with the rest of the band behind, shot with a wide-angle lens at a concert16mm16 mm es la focal más repetida en evento y campaña de marcaY se repite tantas veces como 50 mm y 35 mm juntos.The sun as a small, low disc on Madrid's horizon, backlit next to a camera during golden hour0,53degreesThe sun doesn't change size during golden hour: it stays at 0.53°And a lighter flame at 20 cm occupies eight times more angle than the entire sun.Model in a black dress and lace glove turning at night on a city street, full-body photo in vertical frame with car light trails4timesRotating the camera crops 4 times less than cropping vertical laterIt doesn't matter which lens: 35, 50 or 85mm crop the same.3of 123 of 12 published fashion and editorial productions were shot in MadridAnd none of the three goes past 2022.
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