Journal — Mallorca · Ibiza · Madrid
What I decide before switching a camera on
Every guide, one figure you can check.
0,53degreesA lighter flame is eight times bigger than the sunWhat decides the shadow isn't the light, it's the angle.35–43minGolden hour does not reach 45 minutesAnd it is longer in December than in September.45–55minThere is more usable light in December than in JuneAnd the median session lasts 36: exactly one window.10–13minBlue hour lasts twelve minutesAnd it does not start at sunset, but twenty minutes later.36minThe median shoot is 36 minutesAnd 2 of the 6 measured did not fit the light window.
2,43timesA 85 mm hay que alejarse 2,43 veces más que a 35 mm para la misma caraDistance grows in the exact same proportion as focal length.
28%Solo el 28 % del archivo ya viene listo para reel verticalNi siquiera el material de campaña llega a la mitad vertical.
77%77% of the archive's productions are event work, not brand campaignsAnd only 5 of the 22 started from a brand brief.0of 5No corporate video brief template asks for revision roundsOnly one of the 5 asks for a different quality-control field: reference examples.
16delivered photosLa sesión mediana entrega 16 fotos, según el EXIF de 6 produccionesThe range runs from 9 to 23: more than double between the low and high end.
16mm16 mm es la focal más repetida en evento y campaña de marcaY se repite tantas veces como 50 mm y 35 mm juntos.
0,53degreesThe sun doesn't change size during golden hour: it stays at 0.53°And a lighter flame at 20 cm occupies eight times more angle than the entire sun.
4timesRotating the camera crops 4 times less than cropping vertical laterIt doesn't matter which lens: 35, 50 or 85mm crop the same.3of 123 of 12 published fashion and editorial productions were shot in MadridAnd none of the three goes past 2022.
2,43timesA 85 mm hay que alejarse 2,43 veces más que a 35 mm para la misma caraDistance grows in the exact same proportion as focal length.
28%Solo el 28 % del archivo ya viene listo para reel verticalNi siquiera el material de campaña llega a la mitad vertical.
77%77% of the archive's productions are event work, not brand campaignsAnd only 5 of the 22 started from a brand brief.0of 5No corporate video brief template asks for revision roundsOnly one of the 5 asks for a different quality-control field: reference examples.
16delivered photosLa sesión mediana entrega 16 fotos, según el EXIF de 6 produccionesThe range runs from 9 to 23: more than double between the low and high end.
16mm16 mm es la focal más repetida en evento y campaña de marcaY se repite tantas veces como 50 mm y 35 mm juntos.
0,53degreesThe sun doesn't change size during golden hour: it stays at 0.53°And a lighter flame at 20 cm occupies eight times more angle than the entire sun.
4timesRotating the camera crops 4 times less than cropping vertical laterIt doesn't matter which lens: 35, 50 or 85mm crop the same.3of 123 of 12 published fashion and editorial productions were shot in MadridAnd none of the three goes past 2022.14 entradas
· con cálculo propio detrás